Trademark Classification

So you’re over the first hurdle: you know what your trademark will look like (you’ve come up with a great name and/or logo) but now you must consider the list of goods and services you wish your trademark to cover.  Goods and services are split up into classes for the purposes of trademark applications. The…

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EU Trademark Reforms

Yesterday EU directive 2015/2436 came into force resulting in the OHIM rebranding to the EUIPO and ‘Community’ trademarks being renamed EU trademarks. Aside from cosmetic tinkering the directive also introduced changes to both procedural and substantive law relating to the newly named EU trademark. Fee Changes Of most interest to trademark applicants and owners will…

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Do your staff protect your IP?

Whether you’re firm is just starting out, you are a growing company or you own a large multi-national, you’re hopefully acutely aware of the role your employees must play in protecting your IP. The question is: are they? A recent survey carried out by data control specialists Clearswift found that an alarming number of employees…

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What you need to know before you start a franchise

Whether you’re actively considering taking your business to the next level through franchising or you’re just getting started on launching your idea, it pays to be aware of the potential implications of franchising. Since the ability to successfully run a franchise scheme depends on having effective protection of your IP in place, we always advise…

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KitKats, four-fingered innovation and trademarking

The humble KitKat is making media headlines thanks to some magical melting moments brought about by a Japanese café. The eatery in question is slotting chocolate fingers of all flavours within the folds of warm patisserie (full details here). This innovation is surely to be commended by fans of the globally popular snack but aside…

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Why comedy copyright is no laughing matter

Have you heard the one about the social media platform that started taking down jokes? No, really! In case you missed it, Twitter has started to remove jokes that are reported as plagiarised from others in an attempt to protect the copyright of comedy. So, as the Edinburgh Fringe Festival comes to a close, we…

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Why your #foodporn could be breaking the law (and it’s not what you think)

Social media and food photos go together like jam and bread, tea and scones or an ice cream on a hot summer’s day.  Some of the most successful accounts on Instagram are those of food bloggers who share snaps of their own creations and meals they’re enjoying at restaurants and even Facebook feeds see a…

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